Who do you usually work with?

I love to work with writers and writing organizations working to put interesting work into the world … especially those who rely on email newsletters and/or email marketing to communicate with their audience.

I occasionally take on other projects, usually with purpose-driven individuals and small companies whose mission I want to support.

We might be a good fit if you …

→ Feel overwhelmed or fatigued by your marketing efforts and/or other’s marketing advice

→ Have an email newsletter that rarely (or never) gets sent

→ Struggle to talk about your work in a way to gets others excited

→ Don’t know where or how to start promoting your work

→ Want an audience for your work but hate self-promotion

→ Need a sustainable system that fits your life and your work

Ways we can work together

NEWSLETTER STRATEGY & DEVELOPMENT

Newsletters are one of the most powerful tools writers have for building meaningful relationships with readers — when approached thoughtfully.

I can help you launch or relaunch a newsletter; clarify your publication’s focus and voice; develop sustainable content ideas and structure; improve consistency and reader engagement; choose and set up the right platform; and/or build welcome sequences and reader journeys.

Whether you’re starting from scratch or trying to revive a neglected newsletter, we’ll build something together that fits you.

AUDIENCE & PLATFORM STRATEGY

You do not need to be everywhere.

Together, we’ll identify where your readers actually are; which platforms make sense for your goals; what kinds of content feel natural to you; what’s draining your energy unnecessarily; and/or how to build visibility without burnout.

The goal is not maximum output. The goal is alignment, clarity, and momentum.

AUTHOR WEBSITE & MESSAGING

Your website should feel like a home for your work — not an awkward online résumé.

I can (re)build you an author website that clarifies your messaging; improves your existing website structure and navigation; creates clearer pathways for readers to engage with your and your work; and/or connect your newsletter, books, events, and offerings into a cohesive ecosystem.

A good website should help readers quickly understand who you are, what you care about, and why they should stick around.

WORKSHOPS & TEACHING

I regularly teach workshops and seminars focused on:

→ Email newsletters

→ Audience-building

→ Sustainable marketing

→ Creative visibility

→ Platform development

→ Reader connection

My approach is thoughtful, conversational, and designed specifically for writers and creative people who feel resistant to traditional marketing culture.

OFFICE HOURS / COACHING

Sometimes, all you need is someone to talk to.

Looking for an accountability partner? With coaching, I become your strategic partner, and we meet regularly (week, bi-weekly, monthly) to work through your latest marketing challenges.

Looking for a single, focused conversation? Every month, I set aside time for complimentary office hours. Schedule a time to chat.

Are there any free resources?

Yes! In addition to office hours, every weekday, I send an email called Read This.

Read This is a one-sentence, one-link, once-a-weekday email created with writers in mind. Each issue links to an article, blog, video, or other resource that provides helpful insights into building a better readership using an email newsletter.