I’m a freelance brand and marketing strategist who works (mostly) with writers, artists, arts nonprofits, and small, purpose-driven businesses. My background is in the creative arts, and I firmly believe in the power of a good story.
As a strategist, I can help you find and perfect your story: the foundation of your work, the way you add value to the world, and your invitation to others to join you.
Let’s talk about how I can help you.
Email me: firstname.lastname@example.org.
Strategy is a map that guides you from where you are (Point A) to where you want to be (Point B).
A good strategy should be informed by your personal principles and core beliefs, and should provide you with structure and actionable processes that turn a desired outcome into a realized one.
Social media is a tool that can be used in support of a strategy, but deciding to tweet three times a day is not a strategy.
I believe that a good marketing and brand strategy should be holistic and personalized. But more than that, I believe that marketing should be a simple and creative and natural extension of the work you’re already doing.
If it feels like a “have to” instead of a “get to” you’re doing it wrong.