Some thoughts on

How to Build an Audience for Your Writing

without losing yourself in the process

Make your Marketing an Extension of Your Creative Work

Your marketing shouldn’t feel like a performance; it should feel like you. Lean into your voice, share your curiosity, and create a space for the conversations you want to have with readers.

Stop Trying to Be Everywhere

You do not need to be on every social media platform. You do not need to post “content” everyday. You do not need to strive for constant visibility. You need a small number of tools and spaces that match your personality, energy, and goals.

Create Momentum, Not Constant Hustle

Creative work requires endurance, not nonstop intensity. A simple system you can maintain consistently will always outperform an ambitious strategy that burns you out after a few weeks.

Focus on Connection, Not Optimization

Readers are not metrics or dashboard numbers. They are people looking for resonance, clarity, and perspective. And trust. To be seen, you have to see others first. Genuine connection matters more than perfectly calibrated content.

Embrace Your Inner Weirdo

The work people remember rarely sounds corporate or overly polished. Readers connect with honesty, humanness, and curiosity. Your platform should feel personal and alive.

Seek Alignment, Not Hacks

There is no universal formula for building an audience. The most sustainable strategies are the ones that align with your strengths, interests, values, and natural creative habits.

Art First, Content Second

You do not need to become a full-time content machine to share your work publicly. It is possible to be seen while still protecting your creative energy, boundaries, and interior life.

Find Readers, Not Subscribers

A subscriber is just an email on a list: a number that can go up or down. But readers are people who can become fans. Readers are people who can tell others about you and your work. Take care of them, and they’ll take care of you.

Less Homework, More Fun

Stop trying to beat the algorithm. Too much marketing advice is rooted in best practices, pressure and hacks. Your marketing should feel like a choice, not a chore. There are no rules. Go be you, and have fun. People want to be around other people who are enjoying themselves.

Don’t Go It Alone

We all need help sometimes. Seek out ways to work with others, build your own support circle, or collaborate with like-minded folks. The path from where you are to where you want to go is waaaaaay more fun with friends.