What is marketing strategy

MARKETING is what you do to introduce readers to you and your work.

Marketing — just like writing — is about sharing and communicating with readers so that they get to know you, like you, and then, eventually, trust you.

Marketing is a process that looks like this:

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STRATEGY is how you get from where you are now to where you want to be.

Strategy is about defining your destination and committing to a plan for getting there.

How does it work (& what makes it fun)?

Your process and your map should be unique to you and play to your strengths and interests.

I can help you uncover and perfect YOUR story:

→ the foundation of your work,
→ the way you add value to the world, and
→ the invitation you extend to others to join you.

You believe in your creative work because something about it feels essential to you.

Marketing is making it feel that way to other people.

We’ll work together to uncover how best to share this feeling with others in ways that feels good to you).

And when it feels good to you, you have fun.

And if you’re having fun, you’re more likely to want to keep doing it.

And if you can SUSTAIN it, you can GROW it.

→ Only a sustainable practice can scale.

Wanna know more? I offer complimentary office hours.