
An EMAIL NEWSLETTER ABOUT EMAIL NEWSLETTERS. Or:
How to build an audience that actually wants to hear from you.
(Using email.)
Creative & actionable strategies nonfiction writers can steal borrow from other writers’ newsletters. Delivered to your inbox. Every other week.
Read This helps you understand how to build an email newsletter that readers not only want to read but actively support.
Each week, we’ll explore the insights, tactics + secrets (shhh) behind building a successful email system that works for you.
You too could learn to love email.
Hey, Stephen Knezovich here. I’m the human behind Read This.
There was a time when I really really really DID NOT ENJOY the act of email marketing. It felt kinda dirty and invasive. But then I accidental found a job in marketing (oops), and now, 15+ years later, I’m a bit of a freak about it (also, oops).
My mission is to help nonfiction writers* do email better and maybe even (gulp) find it fun.
When I’m not preaching and pontificating on the the virtues of email, I can usually be found in my art studio making cut+paste collages or sending out GLUU (which is, yes, another email newsletter). I also am one of the co-founders of the (surprise!) email-based literary magazine Short Reads. I live in Pittsburgh with my wife, two kids, and giant dog.
* Read This is for all writers, really. And artists, too. Anyone doing creative work can benefit from building a better email list.
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