Category: Uncategorized

What is marketing strategy

MARKETING is what you do to introduce readers to you and your work. Marketing — just like writing — is about sharing and communicating with readers so that they get to know you, like you, and then, eventually, trust you. Marketing is a process that looks like this: STRATEGY is how you get from where…

January 3, 2023

About me

Beyond my freelance work with writers, I’m also the co-founder of the literary magazine Short Reads, the marketing director for Ascender Book Services, the marketing strategist for Off Assignment, a collage artist, and the curator of two email newsletters: Read This and Gluu .

Previously, I spent 16 years as the director of marketing for the literary nonprofit and publisher Creative Nonfiction. And before that I was a fledgling graphic designer, an occasional DJ, an inept book reviewer, an undisciplined fiction writer, the interim GM of a (now successful) restaurant, a film school dropout, the founder of a fake fraternity, a passionate (but decidedly not professional) skateboarder, and an aspiring comic book illustrator.

I live in Pittsburgh, Pennsylvania, with my wife, two kids, and our giant dog.

I send emails, occasionally.

Category: Uncategorized

What is marketing strategy